Many food companies are pursuing plant proteins because there is a major push from consumers and retail.
One example comes from the second largest (after Wallmart) retailer in the US; Target
“By the end of 2018, we will create a nationally recognized on-pack PLANT PROTEIN label in the US, indicating the amount of protein in consumer packaged goods”
Lisa Boyd | Director, Wellness Strategy | www.target.com | NYSE: TGT